Furniture, Home, Accessory, and Gift Store
Coming soon to 280 Corridor
Inspired by the warmth of community and the elegance of design, Willow & Forge creates spaces that foster connections, nurture relationships, and enhance everyday living. Collectively, our founders bring over 50 years of experience in retail, design, and business operations.
Our curated collections and unique services, including design consultations and custom floral arrangements, set us apart as more than just a store—we’re a destination.
As Co-Founder and Chief Marketing Officer, Laura is the heartbeat of community connection at Willow & Forge. She leads with warmth and purpose, crafting experiences that draw people in and build lasting relationships. With a natural talent for bringing people together, Laura is the driving force behind our community partnerships, in-store events, and outreach programs. Her marketing strategies are rooted in intuition and heart, aligning promotions and seasonal campaigns with what truly resonates. Every initiative she leads is guided by a clear vision: to make Willow & Forge more than a store — a place where community thrives.
As Co-Founder and Chief Creative Officer, Christy brings the Willow & Forge brand to life through inspired design and intentional curation. She leads the visual and experiential identity of the store — shaping everything from floor plans and product selection to signature styling moments that spark emotion and connection. With a designer’s instinct and a curator’s eye, Christy ensures every space tells a story. She heads the design center, mentors our creative team, and collaborates closely on buying decisions, making sure every item reflects our commitment to beauty, warmth, and purpose.
Lynette is a Co-Founder of Willow & Forge and the visionary behind its foundation, where timeless design meets intentional living. As Chief Operating Officer, she has shaped every layer of the business — from the initial concept and store structure to the curated customer journey that defines the brand. With a background in home décor, merchandising, and retail leadership, Lynette blends creativity with strategy, overseeing daily operations, buying, staffing, and logistics with a steady, experienced hand. At the heart of her leadership is a deep belief in beauty, belonging, and purpose — values that resonate throughout the store and within the team she’s built.
As Co-Founder and Chief Financial Officer, Cindy is the steady light guiding Willow & Forge’s financial strategy and buying philosophy. She brings decades of experience in retail, design, and operations — along with a well-earned reputation for knowing exactly what to buy, when to buy it, and how to make it profitable. Cindy has cultivated lasting relationships with national suppliers and overseas factories, ensuring smart, strategic purchasing that fuels long-term growth. A former interior designer with a 25-year career, she understands how beauty and function work hand in hand — and her touch is felt in everything from our curated inventory to the financial systems that keep us strong.